The Brief

Alphabet is a well known bar in Soho & has been a prominent renue on the social scene since the late 90's but was in desperate need of a face-lift to bring it up to date & re-establish itself as the local venue of choice.

Our Solution

It was clear to us that Soho had evolved since Alphabet Bar first opened & was no longer meeting the needs of market & missing our on trade due to its outdated & bland appearance. The market lent itself to a vibrant & eclectic quality venue and lacked the 'urban sophistication' & edge that is synonymous with Soho.

The whole image & identity of Alphabet Bar was given an overhaul with the Bar as its local point.

The new offer works from day to night & can really draw in a crawd.