The Brief

The Tivoli was underperforming, had become run down and was tired. Commissioned by Enterprise Inns we were asked to turn the vunue around. Situated on a busy street in Cheltenham no local customers frequented it. The Tivoli had gained a reputation as being young, male led and "clicky".

Our Solution

It was evident to us that The Tivoli was addressing the wrong market. We analysed the surroundings both geographically and competitively. The market lent itself to a vibrant and successful quality food led venue with an offer that appealed to the correct customer base - ambient, quite surrounding with a relaxed atmosphere and space for dinner table conversation.

Given that Cheltenham has an affluent business culture, we converted the whole of the 1st floor into rooms for meetings that could double as contained areas for separate parties of dinners.