Gas Street Social enjoys repeated exposure

By | Blog

The latest issue of Bar Magazine is out now – with its main feature spread given over to yet more exposure for Birmingham’s top new meeting and eating place Gas Street Social.

Gas Street Social_exteriorEditor Mark Ludmon has penned three pages on The Mailbox’s latest arrival peppered with 10 stunning images – marking the latest publicity coup for the upmarket bar-restaurant set up by Adam Freeth‘s Shaker Group.

That follows whole forests of exposure in the likes of the Birmingham Mail, Birmingham Post, BigHospitality and Midlands Insider, and gigabytes of social media sharing and commentary.

But that’s what clients have come to expect when they work with us, because of our stunning design that creates social spaces with crackling soul to draw in their target customers for experiences they crave and want to repeat again and again.

Gas Street Social_Social Swizzle 1That’s our passion – to ‘transform spaces into profitable spaces’ by designing venues that customers love which in turn deliver commercial results for the operator.

We do this by starting with the audience that a venue wants to attract, studying their nature and the competition. We then come up with a concept that will inspire customers to come and have a good time, to get people talking and to create loyalty, positive reviews and somewhere to return to.

So, as usual, we did lots of research into the demographics of the Gas Street Social area and audience and eyed up the rivals to look for a niche in the market before we designed anything.

Then, with Adam, we agreed on a modern bar-restaurant with a nod to Brum’s industrial heritage and rich history using views over the canal network – more extensive than Venice.

With the concept confirmed, we could go wild on numerous quirky design details and a plethora of bric a brac artefacts from ‘the city of a thousand trades’.

Gas Street Social_foodSo, guests enter to be assaulted by the dramatic open kitchen with chef’s table and hanging metal unit finished with reeded glass in the centre of the space.

A bar runs along the right hand side of the ground floor space and boasts a distressed, reclaimed bar front with a zinc top. Meanwhile the back bar is tiled using scaffolding boards, just one of the venue’s features to boast upcycled materials.

We expressed the ‘1000 trades’ theme further through a muted colour scheme of industrial greys, metals and unfinished black steel features, punctuated by splashes of cobalt blue throughout.

Gas Street Social_beer tapsImpressive hand pulls feature recognisable tools from the trades of Birmingham, such as the jewellery and gun industry, as do (literally) off-the-wall knick-knacks.

We included varying height booths and seating for 120 diners with plenty of mingling space for those just sharing a few drinks to make Gas Street Social a vibrant venue that people enjoy. In addition, a large sharing communal table straddles a pre-existing structural column in the venue next to a grab-and-go coffee area.

It has all combined to create pre-launch hype and expectation, matched by bookings aplenty and rave reviews since, with customers sharing their ecstatic experiences virally.

All in all, the perfect recipe for a profitable new venue – which is all that we ever want to hear we’ve helped to create!

Artist's impression of Gas Street Social

Among the Movers and Shakers

By | Blog

You don’t buy a dog then bark yourself. I should know as I’ve got two big ones and you’ll never catch me barking!

So I love it when a new client hires us, then genuinely listens to and adopts our thinking and opinions on how to transform their space into a profitable place.

And it’s doubly satisfying when the client already has a wealth of experience in bars, casinos and venues from London to Johannesburg via Dubai and big plans to roll their new concept out across the UK.

That’s how it’s been from day one with husband and wife team Adam and Theresa Marie Freeth of Shaker Group and their new restaurant and bar in Birmingham’s luxury retail and leisure destination, The Mailbox.

And that’s how Pomp & Ceremony with all its quirky British eccentricity became Gas Street Social, an upmarket bar-restaurant inspired by Birmingham’s cultural and industrial heritage that will launch to an expectant audience next month.

But I’m getting ahead of myself in the excitement, now that build has finally begun, heralding the final phase of the £750,000 transformation of the 4300 square foot former Bar Room Bar venue.

Adam first contacted us on a recommendation from a colleague and we met to develop the concept.  We became involved last March and did a lot of research into the demographics of the area before we ever thought about design.

That’s how we work because it’s got to be all about the customer and creating an experience that inspires them.  That’s the approach that’s transformed the fortunes of many a venue we’ve worked with over the past seven years.

So we develop a complete ‘venue metamorphosis’ incorporating not just a unique and intelligent design concept, but an entire new brand and customer experience based on location, demographics, history and image.

We then work with the customer to put together a finished brief and overview from both a commercial and customer’s perspective taking into account budget constraints.

Only then do we create unique and intelligent designs that turn a venue into a commercially focused work of art that customers want to be a part of.

We then work with the client through detailed design and drawings, build and fit-out to ensure the initial brand vision is actually delivered.  And even on into aftercare and consultancy on staff selection and training, food and beverage quality and menus, marketing, finance and back office systems.

And so that’s how it’s been with Adam since day one. I don’t want to give too much away with launch still a few weeks off but let’s say that the design is true to the visual.

Word is already getting out via social media and the traditional grapevine and this is how the Birmingham Post reported it late last month.

That was when work began on site with main contractors Approved Shopfitting and Interiors after a full strip out of the entire two-storey venue, including all of the walls and staircases!

We’ve designed everything very open plan to give maximum views over the canal and the dramatic open kitchen so you can see your food being prepared.  We’ve gone for cobalt blue highlight in the venue against a muted colour scheme of industrial greys, metals and unfinished black steel features.

There’s loads of quirky interior detail that we’ve had a ball assembling, including a distressed reclaimed bar front with a zinc top running along the right hand side of the ground floor. We’ve also added hand pulls made from recognisable tools from the trades of Birmingham; such as the jewellery and gun industry.

But that’s all I’m going to give you for now.  You’ll just have to check in for the next instalment of this blog and progress on the fit-out – and book now for the restaurant from 5pm on Thursday 19th March onwards.